Customer journey maps are visualization the process that a realistic view of the journey your customers have with your brand, service, or product, and they can be digital, analog, physical, social and so on. In each interaction or touch point, there is an exchange of value or creation of value. Journey maps are actually not proper maps, but diagrams.
Let have a few facets and statistics talk about how the colors affect our target audiences, psychological cues are run when we see different colors. Colors evoke emotions, moods, and feelings.
Amazingly, 84.7% of people said that color was the primary reason they bought or use a particular product. People make a subconscious judgment about an environment or product within 90 seconds — and between 62 and 90% of that assessment is based on color alone!
We can choose and test colors by following these simple steps.
Based on facts should be more precise to choose the right color for…
Find a meaningful way to integrate complex information with an interactive design and strengthen user’s engagement by making information understandable with a quick analysis.
This article offers insights on how to translate static infographics into digital and dynamic ones. Visual narratives can explain complex concepts and ideas in a clear and engaging way. Using rich interactive visualizations may help stakeholders have a clear and comprehensive view of their design and development tools. This can improve, among other things, the pace, the analytical resources available, and the results of many different projects.
The features presented in the information visualization platform below…
Leadership starts from within, and it spreads to people all around through individual contributions.
When starting a career in creative work, we first have to mimic the works of other creative people; from there, we get to establish our style. The same applies to leadership. Before becoming a leader, we need to move from being an executor of ideas to becoming a mentor and leader to others. Leadership requires a diverse set of skills, which includes; psychology and sociology.
Creative design is subjective and very personal; everyone has their own way of solving problems, and everyone’s approach is right. This…
Design System is an adaptable set of mediums, rules, and blueprints that help establish the regulations between collaborative, expandable teams and scalable product and application.
Design System supports designers, product management, and developers to have a common language during the implementation. It helps save time and manage massive product or application, and ensure that style, experience, and functions are consistent across.
Design System is not a rigid set of mediums. As stakeholders, we should keep it refined and aligned with the business objectives and leave the door open for any enhancement. This happens through collaborative work and…
Without a doubt, almost all of us face rejection at some point of time in our lives. Whether it is from family, friends, plans, relationships, social engagement or you were passed up for a promotion, rejection hurts. However, rejection also has a way of teaching and redirecting us in making our lives better.
“Every time I thought I was being rejected from something good, I was actually being redirected to something better.”
For some people, they take it as a lesson to learn from, others ignore it to avoid the pain, that depends on our…
Creativity is a process not an incident. Creativity allows us to bring new ideas and bring impossible to life. Idea should achieve specific criteria — unique and useful. Creativity process combines many types of mental activity, including both conscious and unconscious.
“Good design is about process, not product.”
Jared Sinclair, Design and Developer at Bloglovin
The proven fact that anyone can learn to generate ideas is like learning to play a musical instrument. That happens when we apply creativity process into products and services. Process helps us to systemize our creativity. …
The number of population increases rapidly and massive numbers of people migrant from the countryside to cities lead us to ask ourselves how can we monitor, manage, and run massive resources, and make sure all the facilities, services, and data serving to population is equally on the right way.
Smart cities keep people up-to-date with the latest data. For example, support people with the kind of data to avoid casualties caused by natural disasters.
To build smart cities, we need cooperation and support from different players, government, companies, educational institutions, entrepreneurs. The vision and ambition for big…
Without a doubt, improving the ability of the users to remember products and services ultimately increase customer loyalty and it’s the first step to establish addictive Products.
Understand the human techniques to recall information is the key to build effective experience and avoid user’s mistake those caused by depending on memory.
Recognition over recall
We can agree that recognition is easier than recalling of retrieving the information perspective, but we can’t avoid using recall on information, that is because it’s very difficult to use it in recognition to let people remember. …
Gamification is a process to implement game’s elements to non-game contexts and experience. Whether online applications, physical products or services the main purpose is to increase the user’s motivation and engagement by adding fun and enjoyment of the projects.
Example of non-game includes healthcare, fitness, education, financial, workplace, restaurant, aviation, exhibitions, marketing product, etc.
“Gamification it’s not about playing a game, it’s about engagement”
We are going to cover the following topics below:
- Game’s elements
- Trigger points of the users’ motivation
Strong gamification requires understanding of the game’s elements. We have to be careful when…
User Experience Lead | Data-Driven Design