Choosing and Testing Colors

Choosing and Testing Colors

Let have a few facets and statistics talk about how the colors affect our target audiences, psychological cues are run when we see different colors. Colors evoke emotions, moods, and feelings.

STEP 1: Choosing Primary Color

Based on facts should be more precise to choose the right color for the right users for the right purposes. to do that we have to stick with color theory as a powerful tool to choose the right and suitable color.

STEP 2: Choosing ( In fact Generate) Secondary Color

Choosing secondary colors very easily (It seems to look generating the color more than choosing), we should understand first color relationships (color schemes). Here are six basic color relationship concepts that can be applied to an infinite number of color combinations.

Here are six basic color relationship concepts that can be applied to an infinite number of color combinations.

STEP 3: Testing the color

The contrast of color use is vital to accessibility. Users, including users with visual disabilities, must be able to perceive content on the page. There is a great deal of fine print and complexity within the Web Content Accessibility Guidelines (WCAG) 2 that can easily confuse web content creators and web accessibility evaluators.

Conclusion

To choose the right color there is a color theory we have to follow, when we have done from choosing a primary color, easy to generate secondary by understanding the color relationship (color schemes) (Monochrome, Complementary, Analogous, Triadic,….). the final step is to test color contrast and the ability to recognize the color and their amazing online tools can help with that.

References

User Experience Lead | Data-Driven Design